David Ludlum has researched, written about, and consulted on issues relating to management for 19 years at MIT's Sloan School, McKinsey & Co., the market research firm International Data Corp. (IDC), the weekly newspaper Computerworld, and Ludlum & Co. He has advised leading technology and media companies from Europe, Japan, Israel, and North America.

Ludlum & Co. has completed business plan projects for more than 40 clients seeking equity financing. Clients served and currently seeking financing include:

• The Tom Peters Company, the management consulting firm headed by the co-author of the best-seller In Search of Excellence, which was undergoing reorganization

• Integrated Development Associates, a Tokyo-based company that accelerates development of pharmaceutical products for the Japanese market

• Liberty Imaging, a startup company developing a digital high-definition TV camera

The following are among the clients that have used Ludlum & Co. business plans in acquiring equity financing of between $1 million and $32 million:

• Beatrice China, a joint venture retail food chain in China with aggressive expansion plans

• Elcom Technologies, a designer and manufacturer of subsystems for optical and wireless communications equipment

• Automated Travel Systems, a developer of online travel reservation software subsequently acquired by GetThere (A Sabre Company)

• myutility.com, a startup company now named FirstPoint Energy Corporation developing online services for small businesses to manage their energy use

• Environmental Defense, a non-profit organization developing an Internet service to promote membership by providing localized information on pollution and conservation

• Virtual Growth, an Internet application service provider offering outsourced accounting (two rounds)

• EmotionEngine, a startup company developing e-commerce software that employs psychographic modeling to reinforce customers' interest in purchases

• Op40, a provider of distributed Internet server software that decentralizes processing of Internet applications (two rounds)

• Ecos Technologies, a provider of software for managing enterprise-wide performance on environment, health & safety matters and energy use

David Ludlum completed the following consulting projects, among many others, for IDC:

• Developing revenue projections and financial models for Internet information and entertainment services for NBC that were used in the creation of MSNBC

• Testing product concepts, establishing competitive position and introducing charter customers for BackWeb Technologies, a leader in Internet “push” technology

• Testing online service concepts through focus groups for Experian (formerly TRW Information Services), which indicated customer interests were different than expected

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