I. Internet Service Operations
        A. Content
              1. recurring
                    a. subscriptions
                    b. broader or narrower club memberships
              2. pay-per-view (including games and other software)
        B. Marketing services
              1. functions
                    a. display
                    b. leads (from forms, e-mail, participation)
                    c. click through
              2. forms
                    a. banners
                    b. sponsorships
                    c. classified ads and other direct response
                    d. promotional games
                    e. catalogs
        C. Sales of merchandise (including media delivered online)
              1. markup
              2. commission
              3. broker fee

 II. Ancillary Internet Activities 
        A. Licensing (including international, online services)
              1. brand and/or content
              2. software technology
        B. Professional services for Internet and intranet sites
              1. software development
              2. system design or development
              3. site hosting
              4. content production
              5. consulting (business and technical)
        C. Sale of data
              1. demographic and psychographic
              2. site usage patterns

III. Cross Media Initiatives 
        A. Online services
        B. Books
        C. Magazines
        D. CD-ROMs
        E. Television

November 9, 1997