Ludlum & Co. provides strategic focus and produces business plans for new  ventures. The emphasis is in the following areas:

• Strategy:  clarifying the company's strategic positioning with respect to products and services, business models, market segments, competition and partnerships, with decisions guided by the potential to generate cash flow and shareholder value over time

• Business Plans:  characterizing and quantifying the market opportunity, the organization that will realize it and the opportunity for other parties to invest in it, including original market research, strategic positioning, sales forecasting and pro forma financial statements

Ludlum & Co. can provide experience and contacts that might be lacking among staff members of an entrepreneurial concern, particularly for temporary needs. If staff members do have them, it can:

• complement in-house resources that are stretched thin
• use its experience and contacts to complete projects more quickly or more effectively
• provide an objective view of situations and opportunities.

January 19, 2005