Sources of Sustainable Competitive Advantage
- Size
- Scale
- Experience
- Scope
- Access (to one of the following)
- Know how (i.e., technological process; must be difficult to duplicate)
- Inputs
- backward integration
- contracts
- reputation/relationships
- Markets
- switching costs
- complementary products
- reputation/brand
- relationships
- Constraints on competitors
- Public Policy (i.e., copyrights, patents, other intellectual property protection)
- Defensiveness (i.e., from fear of cannibalization; not very reliable)
- Response lags (inflexibility, difficulty of matching initiatives; not very reliable)
From "Sustainable Advantage", Pankaj Ghemawat, Harvard Business Review, September/October 1986.
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