Outline for a Business Plan
Note: Not all plans require all topics.
- The Opportunity
- The Business an overview with details on the business model and sources of profitability (such as margins, scalability, cash flow)
- Customers and Their Needs
- Market Size and Growth identify segments
- Products and Services
- Competitors and Positioning establish categories and how the company is positioned against them, then how it is positioned against individual companies in a category into which it fits; bases include:
- markets and segments
- product/service line and/or features
- pricing
- distribution
- Sustainable Competitive Advantages
- Opportunities for Expansion and Diversification
- The Organization
- Management
- responsibilities, compensation, incentives
- experience, knowledge of the market, industry contacts, experience together
- future needs and plans
- directors and advisors
- Development - technology and product or service: launch requirements, costs, partners, timetable
- Operations facilities, processes, and personnel, including costs (compensation, recruitment, and training; key materials, suppliers, and equipment; inventory needs, quality control, capacity; future needs and plans)
- Marketing and Sales how the company reaches the right decision makers (promotion, lead generation, in-house sales vs. representatives, incentives, future expansion)
- Financial Projections (three to five years pro forma)
- Income Statements
- Balance Sheets
- Cash Flow Statements highlight breakeven, cumulative negative and positive cash flow
- Assumptions by product or service, possibly including market share and where it comes from as well as growth, repeat sales, cyclicality, seasonality, concessions, sales capacity and costs
- The Investment
- Financing sought and uses previous financing; ownership and rights; future needs
- Exit options
December 14, 2000
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